Tech sector parti

Rakhi96

One day, the Knorr brand launched an SMM campaign under the hashtag LoveAtFirstTaste. Her task was to combine advertising and helping single people. At the “gathering” of Knorr fans, people came in active search. They tried to feed the people they liked blindly. Love passed the test of food, and the action received wide publicity. Why did it work?gories, for example, “buy upholstered furniture. Because Knorr knows that people are driven by three things - the need for love, beauty and food.

The combination of three components in an SMM campaign seo expate bd guarantees a real boom. Lesson for an SMM manager: when organizing promotions, make sure that their essence is in touch with the needs of the target audience. People react most sharply to solving problems with loneliness, sexual dissatisfaction, hunger and lack of aesthetics in life. : Cadbury eggs The chocolate manufacturer moved away from mediocre traditions and decided to throw huge.



Easter eggs into Loch Ness before Easter. Of course, this PR move did not go unnoticed and spread on social networks under the hashtag EggsAreEverywhere. Residents of Great Britain liked the idea, and fans of the brand began to “hunt” for eggs that traveled from one place to another. This SMM example demonstrated to entrepreneurs how to properly engage consumers. Lesson for an SMM manager: to attract people’s attention to a product, create conditions for a quest or competition.