Pillar pages and topic clusters

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Alexandra Martin Garcia Alexandra Martin Garcia Alexandra is a marketing enthusiast. Her concerns made her leave the Canarian paradise to move to Madrid and enjoy the great cultural and professional variety that this city offers. She loves the sea, the dogs and her music. It may interest youPillar Pages and topic clusters What do they imply in your content marketing strategy scroll arrow Look for.  Sara Iglesias Inbound Marketing Content Marketing Pillar Pages and topic clusters What do they imply in your content marketing strategy Although Googles algorithm may be constantly evolving and changing, a principle for which we would put our hand in the fire is that the content it positions and rewards is aimed at people.


This fact may seem obvious, but ask yourself What unites and likes all humans The A Complete List Of Unit Mobile Number List facilities and, above all, when these involve having the publication or video that interests us on a plate. Therefore, pillar pages and topic clusters play a key role in your content marketing strategy, as they provide simplicity when delving into a specific topic. You have to be clear that Google likes it when you create a more organized experience on your website, where hyperlinks make sense and tell it exactly what each piece of content is about. Therefore, in this post we tell you the impact that pillar pages and topic clusters have on your content strategy. What are they First of all, the pillar page is a web page of at least , words that acts as a directory grouping related content on a generic topic.





In other words, it presents content that is spread across a wide range of subtopics spokes and organizes them all in one place hub. On the other hand, HubSpot defines topic clusters as The groups of related web pages linked to a pillar page or a main page. HubSpot Therefore, it is made up of three main elements To catch page and topic clusters Grouped content or subtopics Hyperlinks Pillar pages and topic clusters Examples To build a content marketing guide with a pillar page, we show you the  most common types of pillar pages. Pillar page x The x content pillar page is presented as a definitive guide. A good example is the Slack pillar page that talks about tips for remote meetings with a floating navigation bar that allows the reader to quickly jump from one section to another. It is a good way to display content that is otherwise included in downloadables.