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Stand Out from the Crowd: Advance your Career in Digital Marketing eBooks: The State of Digital Skills & Corporate Training in  Articles: How to Attract & Retain Digital Marketing Talent Articles: The What, Why & How of Social Media for Higher Education Share via: Clodagh O’Brien CLODAGH O’BRIEN Clodagh O'Brien is a content creator and strategist. Over the last  years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on Twitter or LinkedIn. Categories:ArticlesDigital Management and Leadership Recommended For You Toolkits: New Employee Induction Template Webinars: Webinar: Elevate Your


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TrendingArticlesMicro LessonsSkills TestToolkitsWebinarse BooksPremiumMoreBack to Articles Sep ,  The State of Data Privacy in  ArticlesDigital StrategyData and Analytics Written by Steven Roberts Marketing used to be a relatively straightforward profession. Not easy, nor simple, yet there was some clarity as to the boundaries of the role. This applied particularly to communications. Before the rise of online and digital, our communication channels were relatively few. In recent decades, and especially in the past five to ten years, there has been a rapid expansion in the options available to marketing professionals,