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It is a summary page, where you can see

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发表于 2024-2-22 12:16:18 | 显示全部楼层 |阅读模式
It is a summary page, where you can see the profile and objectives of the company. In this summary you must include a series of key points: Mission: What your company does. Company information: Company creation date, who founded it, number of employees, location, etc. Products/services. Describe the products you offer. Financial information: if you are looking for financing, its amount, your contribution… Then.




you will need to describe your project throughout the document: The nature of the business and the needs it is trying to satisfy in a certain market. Why your products/services meet these needs. Who is your ideal buyer, your target. Highlight Special Database competitive advantages that will bring value to your customers. You must describe the sales strategy that you are going to implement. To do this, you need to define an overall marketing strategy that includes market penetration strategy, growth strategy, distribution channels and communication strategy. Market analysis should bring together research into the industry you operate in, the market and your competitors.





This section must take into account a series of fundamental points in order to perfectly illustrate the space in which you operate: Industry description: in which sector your product/service operates. Research its size and historical growth, as well as its trends, features and key customers. Market needs: What are the needs of your potential customers; where are they located; what can influence decision making. Prices: Define your price structure, gross margin and discounts that you will apply.

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