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All walks of life have jumped on the bandwagon of digital transformation and achieved rapid industry development. Since B-side products are products that provide services to enterprises, how should enterprises take advantage of the digitalization trend? View details > Especially the interviewing skills, which I summarized through pitfalls and review during the first half of the business trip. When I applied these skills to interviews during the second half of the business trip, I gained a lot of user insights and cognitive iterations.
Sharing the research results based on this after returning to the company not only gained the team a lot, but also provided a lot of valuable information for the next stage of product planning. If you have the patience to read this article, I believe it will Argentina WhatsApp Number be helpful to you who want to do user research. 1. The value of user interviews Through this offline research, I realized that the core value of user interviews is to verify past speculations and obtain unexpected knowledge. First, verify past speculations. In our daily product work, we are always accustomed to putting ourselves into the user's perspective and inferring the motivations behind user behavior. This method has a certain scientific nature,
because people's rationality is the same in most scenarios, and we ourselves represent a certain type of user. But this is a one-sided guess after all, and has not been verified by real users. Therefore, when using this speculation as the basis for product decisions, it is somewhat far-fetched. Faced with doubts from programmers and bosses, it is inevitable to feel guilty. Especially if the effect after going online does not meet expectations, it will be awkward to explain and look unprofessional. When we see users’ operations with our own eyes during user research and hear with our own ears that the thoughts expressed by users are consistent with what we speculated, this will give us great confidence
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发表于 2024-2-20 18:23:24