They display advertising and in return

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The use of Pay per Click (PPC) is very common in many digital marketing strategies today. Whether to capture strangers or to remarket and reach leads, the paid click is a great tool. What is PPC (Pay Per Click) ? Pay per click means pay per click. In this marketing strategy, today the two main players in the market are Google Ads (formerly Google AdWords) – most used – and Bing Ads, which also provides a tool very similar to that of Google.
There are two very different networks on Google: the search network, which is where we search, an Hong Kong Phone Number Data d the display network. Google has millions of partner sites, of all types, subjects, and sizes. In this way, Google allows advertisers to reach their audiences at various points during the purchase journey. Both networks guarantee greater coverage at different times, which is very important for the advertiser. What do you mean by partners.




make money from it. These ads are static or animated banners, texts, or even videos. When we talk about ads on the search network, we always talk about a list of keywords that we chose in advance and that will trigger the ad. The key to success, in this case, is relevance: appearing at the right time to the right person. For each click received you will pay a fee to Google. If you choose the wrong keywords you will generate impressions, which are displays of your ad to the wrong people, as often in this case it will not appear what they are looking for. If you choose the keyword “sneakers” for your ads and a customer types tennis racket, you may appear in the search and people will click, you will pay because she received that visit but the searcher will not buy because it is not the product they’re looking for.