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Increasingly used around the world, startup is a term that arouses several interpretations: newly created company, business with great potential and venture in the technology area are some of them. But after all, what is a startup? Used to describe the creation of a company, the word gained new meaning after the internet bubble, when lean, agile and innovative organizations became essential to avoid a new crisis, ushering in the era of startups. What is startup? All definitions of what a startup is point to two elements in common: innovation and uncertainty. A startup seeks to do things differently, and because of this, its activities involve a high degree of risk.
In a more precise concept, we can define what a startup is as a group of people engaged in building an innovative product, with a business model that can be repeated and scaled. Smartphone applications exemplify this concept well: they offer products that innovate traditional sectors, such as transport, entertainment and deliveries, working whatsapp number list in the same way for a few hundred customers or for billions of them. Characteristics of a startup Many people believe that every newly created company is a startup, or that the concept applies to all digital entrepreneurship initiatives . Some specific characteristics help us to better understand what a startup is, and take advantage of the opportunities that this business model offers. Uncertainty The first difference between a young company with a traditional model and what a startup actually is is the uncertainty faced by the second group.
An initiative like Uber, for example, arrived on the market believing that people would feel safe getting into normal cars, without taxi identification. This behavior is common nowadays, but it could have been rejected by the market, leading the company to failure. Innovation and Flexibility Launching a differentiated product is just the beginning of innovation in a startup. From then on, she will discover new problems, and will have to face them by creating her own solutions, as there is no instruction manual to deal with them. The answers arrived at, however, may become invalid in a few weeks, and the startup must be flexible to adapt to new realities.
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发表于 2023-10-12 14:41:15
