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One of the first steps in developing a marketing strategy is identifying your target audience. It's just as crucial as your statement of objectives, marketing approach, and even budget.
Marketers can make better media, communications and timing decisions when they have a solid understanding of Phone Number List their ideal buyer. So here we will analyze what exactly a target audience is and teach you how to determine yours in an intelligent way.
What is the target audience?
A target audience is a group of customers defined by their behavior and characteristics, such as mothers, between 35 and 45 years of age, who work outside the home and have young children at home.
Most companies' marketing strategy is influenced by their target audience, which can include where to spend advertising dollars, how to reach customers, and even what product to develop next.
Target audiences are often used to define a company's buyer persona . Buyer personas are a fictional representation of a company's ideal consumer, based on data from a target audience.
Below are some examples of demographic and behavioral patterns that can define your target audience:
This data is super useful for gaining better knowledge of the customer and how they make purchasing decisions.
Your advertising campaign may be more successful in reaching the right people, who relate to your company's message and products , if you target a certain audience.
It is important to distinguish between target audience and target market when discussing the concept of target audience. Although they are similar, there is a significant difference that marketers should pay attention to.
Target market or Target audience?
A target market is a specific set of consumers to whom a company's products are aimed. Both target audiences and target markets are focused on segmenting customers into groups to make educated business decisions. A target audience's demographics, interests, and purchasing history are used to define that group.
You can basically describe your target market by identifying your target audience. If the target market is “health professionals between 35-45 years old”, the target audience would be “health professionals between 35-45 years old living in Santa Catarina, Brazil”.
Now that we've seen this quick summary of target audience demographics, let's get into some specifics, including the many types of audiences and how to identify your own .
When we talk about target audiences, we are discussing different approaches to describing who you are trying to reach with your campaign. You can divide your customers into groups or classify them in more detail using criteria such as:
Intention to purchase
People who are looking for a specific product and would like additional information and opinions before purchasing the product.
This profile is very interesting to determine how you can better target your messages to your target audience.
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发表于 2023-9-16 16:53:27
