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Digest information Include all types of social proof Set expectations for the conversion process Include multiple ways for users to convert Minimize required fields I’ll also provide examples for a few different business types where possible to help make the illustration. Let’s get started. 1. Pay attention to page speed It might not be the sexiest suggestion in this post, but page speed is still a huge factor in getting users to convert.
I’m sure you know from your own experience that if a page loads slowly, it’s much more likely that you’re going to leave the forever to convert. If you’re unsure of how fast your pages are loading or not sure what to do to make them run more Iceland Phone Number quickly, you can use Google’s PageSpeed Insights tool to get a handle on both of those things. google pagespeeds insights tool output example to increase conversion rates Worried you’re wasting spend in Google Ads? .
Find out with a free, instant audit >> Google Ads Performance Grader 2. Provide sufficient, easy-to-digest information As business owners, product owners, or agencies who love our customers, we all likely have a passion for whatever we’re trying to promote online. Put that passion to good use! Create landing pages with compelling information that gives an overview of your product or service and do so in an easy-to-digest fashion. That could include any of the following: Product highlights and overview Call out of features Outline of benefits Technical specifications Usage or compatibility requirements Visualizations or videos And many more options To give an example of this, I was looking at a single product and found two very different landing page experiences for it. The Jackery Solar Generator 1500 is a portable generator that can be recharged using portable solar panels. (Pretty darn cool if you ask me.) When I searched for it, there were two options for .
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