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Get out of it faster and easier than any block of text would.Human nature means we’re naturally drawn to images featuring people’s faces (above almost all else). But only if they’re realistic and not stock or fake.Beyond face-filled images, interactive and detailed product photos can increase attention and conversions, while social proof elements like client and press logos can also help boost recall.But everything depends on context. Simply slapping on irrelevant images, no matter what they depict, doesn’t benefit conversions at all.And when it comes to advertising, failing to align this image context on your landing pages with the initial ads and search terms people used can result in not only lowering results, but also forcing you to pay more at the same time.
Brad SmithMEET THE AUTHORBrad SmithBrad Smith is the founder of Codeless, long-form Greece WhatsApp Number Data content creators for SaaS companies. Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more.See other posts by Brad SmithAs marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a Facebook ad than a 20-something who is well-versed in digital marketing tactics.
Timeline comparing boomers with gen x, millennials, gen zAs a millennial, I know when brands are targeting me online—I see your cute branding and slightly-sarcastic lingo!But how can brands make sure they are targeting all the demographics effectively? Which generations respond best to telephone calls, who is most likely to shop in-store, or get hooked because your product is eco-friendly?Don’t worry. I’ve done my research.marketing to unique generationsIn this post we’ll examine the best online marketing strategies for targeting three key generational demographics.
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发表于 2024-3-10 18:04:52
