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Marketing has become more and more pervasive, whether it is "you won't buy it on discount, you won't buy it at half price, you won't buy it if you break your bone today", or it is all kinds of pain points and itching points, and it is all-encompassing to create a "sense of demand"... …When this massive amount of information about “buy me, choose me” floods in, it will undoubtedly make the public feel numb, confused and even distrustful. side and remains independent, individual and "not easy to please", it can often "shield" these noises - like a clear water, removing the heat and attracting people. It’s almost 3.8. In today’s article, we use the characters of these two beauties to talk about the point of.
Unpleasantness”: How to reduce the "pleasure" of the brand (more suitable for relatively low-end, female-oriented, or high-premium brands) At a practical level, what methods can be used to shape the temperament of a brand? 1. Reduce the Cyprus Mobile Number List sense of favorability of the brand 1. "Keep strangers away" is the sense of sight There is an obvious sense of distance between Chen Shuting and Xu Hongdou: Chen Shuting is full of aura and has an intimidating effect when she appears on the scene; while Xu Hongdou also immediately keeps a distance when facing male colleagues who have a crush on her. The temperament of "Keep away from strangers.
Has a strong appeal in itself, and it also has a strong appeal to the brand: (1) People who win "like-mindedness" - only those who understand understand When many brands start from 0 to 1, they start from a circle or a relatively niche group of people. Among them, a key attraction is "only accepting the right people": It can be: "The design only conforms to some aesthetics", "The taste is only the preference of a few people", "The product has strong appeal to certain specific groups of people", etc. These "keep away from strangers" settings have become a catalyst for the brand, attracting the first wave of fans through "similar smells". For example, Numiao Technology is a high-premium technology hardware brand targeting high-end enthusiasts and serious technology players.
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发表于 2024-2-24 17:52:17
