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Content targeting is a method of delivering advertisements by specifying web pages with specific content. Google Ads delivers ads to web pages that have content related to the keywords you set.If you set the keyword "gift bouquet" using content targeting, your ad will be delivered to a flower shop's web page or a web page that introduces bouquets recommended for gifts.
Type 3 Site retargetingSite retargeting allows you to deliver ads phone number list to users who have visited your website at least once.Yahoo! Ads provides a function to display search advertisements to users who have visited your site in the past and are searching for products or services on search sites.Explanation diagram of site retargetingSource: What is site retargeting? [Search advertising]On the other hand, in Google Ads, site retargeting is included in audience targeting. There is also a feature called ``dynamic remarketing'' that allows you to approach not only past site visitors but also app users.
Type 4 Device targetingWith device targeting, ads are delivered by specifying devices such as smartphones, computers, and tablets. Specifically, it can be used to distribute smartphone app advertisements to designated smartphones.You can also specify the OS (Android/iOS) of your smartphone and deliver advertisements for services dedicated to each OS.Type 5 GeotargetingAmong audience targeting, targeting using location information is called geotargeting. As shown below, this is an ad that is delivered to users who are likely to be in a specific location or planning to go to a specific location.
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发表于 2024-2-18 11:56:36
