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Airbnb: Focusing on User-Generated Content post on Airbnb social media Digital Marketing Example Specialized articles are great for creating authority, but there’s another strategy that is perfect for brand awareness, engagement with the public and generating leads organically. We are talking, of course, about user-made content. Airbnb is a company that fully embraced this Digital Marketing channel by allowing all users to share their travel experiences on all platforms and social media. But they went even further.
What is the perfect content for a hotel business? Tourism, obviously. So Airbnb started to Cambodia WhatsApp Number Data promote and encourage videos, photos and travel guides created by owners and clients. The visual part of it is essential. Instagram is an important channel for the company because it resonates with what its audience wants. This is one of the best digital marketing examples from this list. And nothing stops you from doing the same. Give incentives and promote the content your leads and clients are creating that makes sense to your business.
Let them be part of your brand image. 3. Lyft: Digital Marketing Example Source:Frequent Miler A great accomplishment in Digital Marketing is turning clients into promoters. It’s making your user base find more leads for you. This is usually achievable by creating loyalty programs or giving special conditions in exchange. It is a way to encourage and spread word-of-mouth advertising. It is exactly what Lyft did and it worked.
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