The Importance of Digital Presence for your Brand

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Have you ever thought that your brand could be present in all times and spaces? Nowadays, this is possible thanks to the internet. With a digital presence, it is easier to spread your proposals or even sell your services and products. Want to know how? We have gathered the main reasons for living in the virtual world.

Take advantage of all the insights and make your messages echo far and wide!

What is digital presence and what is it for a brand?
When we talk about a brand, people off page seo service may immediately think of two things: name and sales. But it is always worth noting that the concept goes far beyond that.

In fact, the brand represents the relationship between consumer and company. The most interesting thing is that within this bond there is a range of essential elements, such as: feelings, expectations, memories and thoughts and, of course, cultural concepts.




With this, you can see the potential influence of a brand , right? Know that, on the internet, all this power is amplified. Just see why you should create your digital presence!

Greater reach
Currently, 70% of the population in Brazil is connected to the internet, according to a survey by TIC Domicílios, conducted in 2019. With that in mind, you can reach many more people if you are also on digital media. In fact, your reach can be much greater than expected.

Responding to user surveys
People are increasingly researching everything on search engines, especially before buying any product. Proof of this was shown in a study conducted by CNDL/SPC — 97% of Internet users look for information online before putting their hands in their pockets.

Now consider that, through digital presence, your brand can appear as a response to searches. In other words, it is the first step towards conversion .

More traffic with less costs
To sell ideas or products online, you definitely don't need to invest solely in advertising. As we explained in the previous topic, nowadays, it is possible to attract many more visits and conversions with organic traffic .

So, instead of investing a lot of money in advertising, invest in producing content for your website. The savings are significant! At this point, it is worth understanding more about content marketing and search engine optimization (SEO) .