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Personalization is not just a trend of recent years, but the basis of successful communication with the consumer. It is a universal way to establish interaction with the audience, adapting the product or offer to the buyer's needs.
What can personalization give and why is it important for modern business? And also how to make mass mailing personal and guaranteed to "reach" the client - we will tell you below!
Personalization is a tool for business development
A personal approach in the process of communication with the audience has a lot of possibilities. Caring for the client, his needs and preferences allows:
Increase open rates: Personalized messages have a higher chance on page seo service of attracting the consumer's attention and being read.
Improve customer experience: content tailored to the individual recipient creates a positive and trusting attitude towards the brand
expand your loyal audience: personalized communication, offering the necessary services and goods is an excellent opportunity to return lost customers and attract new ones
Increase conversion: Sending personalized offers based on customer orders and purchases significantly increases the likelihood of repeat visits
increase sales: a personalized mailing with a favorable offer and correct design can become a sales driver and multiply the company's profits
Another benefit of personalization is the ease of use of the tool. There are many effective ways to send personalized mailings to customers.
How to Personalize Your Newsletter: Best Ideas
There are various options for personalizing communications, and the choice depends on the wishes of the company and the preferences of its audience. The most effective and simple solutions are presented below:
Include the recipient's name in the body of the newsletter.
Congratulate the user on their birthday, professional holiday and other significant dates.
Offer your customer products and services based on their previous purchases, pending purchases or favorites.
Give the user a personal discount, bonus points or a small gift for their order.
Collect feedback: find out what the client wants to receive in the newsletter, how he evaluates the level of service and the quality of the goods in the company.
According to marketers, 77% of online stores already successfully use personalization in their mailings. At the same time, 53% of online sellers note an increase in repeat sales when using the tool.
You can also adapt the style and language of communication to the target audience. But to do this, you need to study the consumer, have his profile . It is equally important to connect a convenient and functional solution for personal automatic mailings, for example, the SIGMA messaging platform .
How to create a personalized mailing on the SIGMA messaging website
For personalized mailings, dozens of solutions are available to clients on our platform: voice services, social networks and messengers. The most effective are voice mailings , Vkontakte, WhatsApp Business API , SMS .
To send messages on the SIGMA messaging website, you need to create a personal account. Read how to do this in VK .
Other important steps:
Obtaining clients' consent to process personal data and receive newsletters is a must have for legal advertising activities .
Collect customer data into a single database and segment the database by gender, purchases and other indicators.
Upload the database to your SIGMA messaging personal account .
Select a communication channel, prepare text and other data for mailing.
Send personal notifications to users and evaluate the results of communication in your personal account!
Use your starting balance to send personal messages to your customers on the SIGMA messaging website . Stay in touch with the best business solutions and products — and develop effective communication with your consumers!
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发表于 2024-11-7 17:20:11